BaselWorld 2009: Impression on the new Rolex models

 So, a lot of decorating, no news, but no harm done either.The conclusion last year was that after a Deep Sea that can travel almost 4 kilometers under water there is not much functional news to bring anymore for Rolex. Supersizing is continued this year with the intro of the new DJ. More bling, well, same watches, plenty of bling added.The good news is that the home decorating mainly took place in the Oyster line and not too much in the Professional line. The slight improvements made with the GMT like the ceramic bezel, new clasp and more substantial case are gradually introduced across the sports line. No surprises happening with the roll out of the new TT Subs. We always want to know what new at Rolex, but the best news can be sometimes that there is not much going at all.For example they introduce their new sports models in gold and two tone first, probably to boost the sales of the gold models a bit. With the DJ they only introduced it with a fluted bezel. It is a nice bezel but most people simply prefer a domed one, so, why not give it to them right from the start?Well, so much for the news. There was a lot of watch decorating going on at the Rolex stand that can not be classified as design: icy Daytona full of diamonds, some with romans, some with sticks. Some nice but predictable white croco straps for the ladies, like most brands introduced  10 years ago. More ?¢‚Ǩ?ìhome decorating going on with the 36 mm : flowery wall ***s on the dials, diamond bezels, randomly chosen combinations of sticks and romans in surreal color combinations. I guess Rolex wants more sales to women, fine. But the way to persue this goal does not make Rolex stand out from other brands anymore like they always did in the past. On the other hand, these flower dials can probably be exchanged once the girls get tired of them, just like the wall *** at home. And the watch itself still has all the qualities Rolex always had.